White label electrolyte powder
Sell a formula that is already built, tested, and in market with other brands. You supply the branding. We produce the run and handle compliance.
White label means you sell a formula we have already built, tested, and manufactured for other brands. You choose from a library of over 200 formulations, pick your flavours and format, and we produce the run under your branding. The formulation stage disappears entirely, which is where most of the time and cost in a supplement launch actually sits.
- Timeline
- 6-10 weeks
- Minimum order
- Jars/pouches: 1,000Stick packs: 20,000
What you get
No formulation stage
The formula already exists and has already been through stability and sensory testing. You skip 4 to 6 weeks of R&D and the sampling rounds that go with it.
Taste is already solved
Every formulation in the library is in market with other brands. Solubility, sweetness, and mouthfeel were settled before you arrived.
Proof before you commit
Run a white-label SKU to learn what your audience actually buys, then take that data into a private-label or custom formula later.
Your branding throughout
Packaging, label artwork, colours, and copy are yours. Our design team produces print-ready files that meet FDA and Health Canada layout rules.
Reorders in 4 to 6 weeks
Once artwork is approved, repeat runs skip setup. You can restock ahead of a busy season without planning a quarter out.
Compliance handled
Supplement facts panel, ingredient and allergen declarations, and claims review are prepared for the markets you sell in.
Is this right for you?
This tier fits best when one of these describes your project.
- Established brands adding a hydration SKU to a line that already sells
- CPG companies testing the electrolyte category before committing R&D budget
- E-commerce brands that need a product live in time for a planned campaign
- Gyms, studios, and fitness brands selling at the front desk
- Corporate wellness programs and branded promotional runs
What you can change on a white-label run
This is the question that decides whether white label is the right tier for you. Everything a customer sees is yours. The formula underneath stays as it is, because leaving it alone is what removes the R&D stage and the sampling rounds from your timeline.
- Included
Brand name and logo
Yours on every pack.
- Included
Label and packaging artwork
Designed by our team to your brand guidelines, or to files you supply.
- Included
Packaging format
Stick packs, sachets, pouches, jars, tubs, or boxed stick packs in counts of 10, 15, or 30.
- Included
Flavour selection
Choose from the flavours already developed for each formulation.
- Included
Serving size and unit count
Set how many servings go in a box, pouch, or tub.
- Not adjustable
Ingredient ratios
Fixed. Adjusting sodium, potassium, or magnesium levels moves the project to private label.
- Not adjustable
New flavour development
Fixed. A flavour built from scratch is private label or custom formulation.
- Not adjustable
Formula ownership
The formulation stays ours. Custom formulation is where you own the intellectual property.
If you need the formula itself adjusted, look at private label. If you want a formula built from scratch that you own outright, that is custom formulation. Plenty of brands start here and move up once a product has sales behind it.
How this service fits your business
Frequently asked questions
All questionsA formulation we have already developed, tested, and manufactured for other brands, sold under your brand name instead of ours. You choose the formula, the flavours, and the packaging format. We produce the run with your artwork on it. The recipe itself does not change, which is what keeps the timeline short and the cost down.
White label uses our formulation as it is. Private label starts from one of our base formulas and adjusts it, so you can change sodium levels, swap a sweetener, or develop a flavour that no one else sells. Private label costs more and adds sampling rounds to the schedule. White label is the faster of the two and the usual starting point for a brand testing the category.
Over 200. The range covers everyday hydration blends, high-sodium formulas built for heavy sweaters and endurance athletes, and collagen and electrolyte combinations for the beauty and recovery market. We narrow it to a shortlist once we know your audience and price point.
You select from the flavours already developed for that formulation, and most brands run two or three at launch to give customers a choice. A flavour created from scratch is private-label or custom-formulation work, because it needs its own development and stability testing.
1,000 units for jars, tubs, and stand-up pouches. Stick packs and sachets start at 20,000 because of how the filling lines are configured. Brands testing a new audience usually start with pouches and move to stick packs once the product is selling.
Six to ten weeks from the first conversation to delivered product, and most of that is artwork approval, compliance review, and the production run itself. Reorders on approved artwork ship in four to six weeks.
Yes, and it is a common path. A white-label SKU tells you which flavours sell, what your repeat rate looks like, and what your customers say about the product. That evidence makes the private-label or custom brief far better than one written before launch.
Only the powder is shared. Packaging, label artwork, brand name, colours, copy, format, and unit counts are all yours, and we do not disclose which formulations a client uses. On shelf and online, the products read as entirely separate brands.
Start a white-label run
Tell us your format, flavours, and volume. We will come back with a production assessment and a quote. Most white-label orders ship in 6 to 10 weeks.